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Prefers rich moist to wet soils.  Golden yellow reflexed petals encircle a brownish purple center disk from August through October.Do not overfertilize as it will cause plants to become too tall. Native to eastern and midwestern US.  

Helenium has an undeserved reputation as a cause of hayfever and fall allergies.  The flowers of this species are pollinated by insects instead of wind so they have heavy, sticky pollen that is not easily inhaled.

Known as Sneezeweed because the flowers were pulverized to make a snuff that induced sneezing.   This reaction was believed to clear the head, relieve headaches and perhaps cause the evacuation of those pesky evil spirits.